Rick is actually not even aware that he's been influencing me. Rather my newly rekindled love for blogger has come from following Rick's Google Reader shares and contemplating the challenges I face. Here are a two of the salient ones from this past month:
- Building Websites with Blogger: This is an ebook. It's not that I can't figure blogger out on my own. Rather, it's just nice to be able to reference someone else's coherent strategy and compare my own with it. I almost always learn something new this way. The book is only $9.95 (approximate cost of the Facebook Effect but of infinitely more practical import in my current circumstance).
- Insert Youtube Videos: Finally, easy sharing between Google infrastructure behemoths. Make no doubt about it, Google's key strategic advantage comes from infrastructure. Hosting videos on Youtube is like getting a CDN for free, similarly for Picasa web albums. Where Google has lagged is in making it easy for you to just link stuff together.
And two non-Rick items which feel like they've come from him anyway:
- Mobile templates for blogger: Finally. Google clearly gets mobile use cases. Blogger has been, to put it politely, a bit behind the times.
- Blogger's somewhat unbelievable 100% uptime for the last two months: (courtesy of Louis Gray). I'm convinced that almost no one should self-host their blog. That said, it comes down to hosting platform. Uptime, speed, and flexibility are the essential ingredients here.