Tuesday, January 8, 2013

Reviving Worksheet

I'm reviving my Worksheet blog. The real question in my mind has been where it fits. I've been blogging off and on since 2004. My main observation is that blogging is ephemeral. It's not quite as short term as a Google+ post, but it's also not as long term as a religious work (e.g., Bible) or even a text book. I think it's really six months to a year. After that, all bets are off as to the actual relevance of the posts to the person who wrote them.

There's a few ways to view blogs:
  • An instant, but light weight, publishing platform which can be used for just about anything.
  • A personal diary.
  • A professional diary.
It's in this latter sense that I created worksheet, and it's where I'll mainly stick.

I've decided to try to write a textbook based on the search marketing curriculum I've developed. It will likely start as highly focused lessons and case studies.