Wednesday, January 9, 2013

Lessons in Search Marketing

So I think the title of the book I'm launching on should be "Lessons in Search Marketing". It's simpler. I can use a subtitle to indicate the non-profit angle.


  1. I like it. It gives the impression that the reader could learn about search marketing but also that search marketing is an ever evolving practice that constantly "takes one to school".

  2. I like it. Is it a textbook or more of a bookstore / Amazon book? Subtitle could indicate unique selling prop? Looking at my books on shelf...they have subtitles like "in an hour a day," "The Ultimate Guide," "The 15 metrics everyone should know..." I guess I'm a sucker for the promise. You could leverage your name, "Professor Gibson's Lessons in Search Marketing."

  3. I'll be letting you know more as I develop the outline