Wednesday, January 9, 2013

Lessons in Search Marketing

So I think the title of the book I'm launching on should be "Lessons in Search Marketing". It's simpler. I can use a subtitle to indicate the non-profit angle.

3 comments:

  1. I like it. It gives the impression that the reader could learn about search marketing but also that search marketing is an ever evolving practice that constantly "takes one to school".

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  2. I like it. Is it a textbook or more of a bookstore / Amazon book? Subtitle could indicate unique selling prop? Looking at my books on shelf...they have subtitles like "in an hour a day," "The Ultimate Guide," "The 15 metrics everyone should know..." I guess I'm a sucker for the promise. You could leverage your name, "Professor Gibson's Lessons in Search Marketing."

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  3. I'll be letting you know more as I develop the outline

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